We look to ensure sales are correctly appointed to the appropriate channels to be more precise in ROI calculations and drive future marketing strategy.
Identifying the reasons behind a purchase
How do you identify if a sale has been driven by a catalogue/store visit or through web browsing or a targeted email? Often more than one marketing activity will have influenced a sale, and it is difficult to ensure that each sale is attributed to the right channel. We can advise on ensuring attribution is correct and that return-on-investment can be calculated with more accuracy.
