Privacy Policy 

Ginger Black Analytics (“we”) is committed to protecting your personal data and respecting your privacy. This privacy statement sets out the ways in which we process any personal data we may collect about you when marketing our services to your business, the basis on which we do so and the steps we take to safeguard your data.

Ginger Black Analytics is a provider of management consultancy, data, database marketing, analytics and media services and this privacy statement specifically covers our processing activities as a data controller, which is in relation to our marketing activities, such as contacting businesses we believe might benefit from our services.

All data captured and processed by Ginger Black Analytics will be done so in accordance with the applicable Data Protection Laws, defined herein as the Data Protection Act 2018, the General Data Protection Regulation (GDPR) and all other applicable laws and regulations relating to processing of personal data and privacy as amended and replaced, including where applicable the guidance and codes of practice issued by the UK Information Commissioners and the Direct Marketing Authority (of which we are a member).

Information we collect about you

The information we may collect about you is business related information; this may include:

  • Full name and title
  • Company contact number
  • Company email address
  • Job title

How we gather information about you

We gather information about you from various sources, which may include:

  • Directly from you or your business
  • Received as a referral by our existing clients
  • Found through publicly available sources
  • Found online via sites such as LinkedIn or the company’s website
  • Information from visitors to our website through the use of our contact us webpages or cookies (see below for cookies policy)

Visiting our website

To help us monitor and improve our website, we may collect information about your use of our website using cookies.  See our Cookies Policy below for more information.

Who we share your information with

Ginger Black Analytics may share your data with sub-processors for them to carry out particular services on our behalf. At present we have no appointed sub-processors for this purpose and will update this policy should this arise. If such Ginger Black Analytics appoints sub-processors to carry out services on our behalf, we will ensure that they provide at least the same level of protection for your personal data as applied at Ginger Black Analytics and demonstrate compliance with relevant Data Protection Laws. Ginger Black Analytics also ensures that any transfers of personal data outside of the EEA are made in compliance with the requirements of the Data Protection Laws.

How we use your personal information

In accordance with the Data Protection Laws, we will only process your personal data where we have a lawful basis for doing so.

Primarily, Ginger Black Analytics collects, receives and process personal data of individuals in a business context to contact them about our services in which their business may be interested. This information is processed by Ginger Black Analytics in accordance with our legitimate interests.

The following is a list of the purposes for which we process your personal data, and the lawful basis on which we carry out such processing:

Purpose Lawful basis
Contacting businesses about our services Legitimate interests
Obtaining information from data providers and online sources Legitimate interests
Enriching the details we have on business contacts with other information Legitimate interests
Responding to enquiries and requests about our services Legitimate interests
Conducting market research in respect of our services Legitimate interests
Improving our website and services based on your use and/or your feedback Legitimate interests


Please note, your information may be used to send you details of our products and services that we feel may be of interest to you.

However, you will always have the right to opt-out of receiving marketing material from us and we will always ensure that we screen any databases against the Corporate Telephone Preference Service prior to contacting you.

If you would like to opt-out of any marketing communications from us or limit the channels in which we contact you (such as email only), please contact us at Please note, we may still contact other individuals within your organisation unless they opt-out specifically.

Disclosures to other third parties

Apart from our third party service providers listed above, we will not share your personal data with any other third party without your express consent unless we are obliged to do so by law, or the disclosure is necessary for the purposes of legal proceedings, national security, taxation or criminal investigation; or where we have your consent; or in relation to a takeover, merger or asset sale of our business.

Your data protection rights

In line with the Data Protection Laws, you have certain rights in relation to your personal data, although these rights are not absolute and therefore, they will not apply in all circumstances.

These rights are: 

The right to access the personal information we hold about you (commonly known as a data subject access request). This right enables you to receive a copy of the personal information we hold about you and to check that we are processing this lawfully. There is no charge made for this.

The right to rectification; this means that you are able to ask us to correct any information we hold about you that is inaccurate or incomplete.

The right to erasure enables you to request that we delete or remove personal data relating to you where there is no good reason for us to continue processing it. You also have the right to ask us to delete or remove your personal information where you have exercised your right to object to processing (see below).

The right to object to processing of your personal data where we are relying on a legitimate interest (or those of a third party) and there is something about your particular situation which makes you want to object to processing on this ground and where we do not have compelling legitimate interests to override such objection. You also have the right to object where we are processing your personal information for direct marketing purposes.

The right to restrict processing of your personal information; this means we will restrict the processing of your data, for example if you want us to establish its accuracy or the reason for processing it.

If you would like to exercise any of your rights please contact us at Please note, we will respond to your request within 30 calendar days, however we may need to verify your identity before we give effect to any request by you to exercise your rights.

How long we will keep your personal information

We will retain your data for 48 months to ensure that our information on contacts is up to date.

Please note that if you opt-out of marketing we will retain a record of your data to ensure that you do not receive any future marketing from us.

Please note, if you have made a request for us to erase your data, we will still store enough information necessary for us to ensure that you are not contacted again; this will be held in a suppression list.

Changes to this privacy statement

Please note this privacy statement may change without notice from time to time as our business and internal practices or data protection law changes.

We keep our privacy statement under regular review. This privacy statement was last reviewed on 10th January 2022.

How to contact us

If you want to get in contact with us regarding the way we process your personal data or to exercise any of your rights you can:

Email us at:

Write to us at: Data Protection Officer, Ginger Black Analytics, 8 Twistleton Court, Priory Hill, Dartford, DA1 2EN

You can also contact the Information Commissioner’s Office via or in writing at Wycliffe House Water Lane, Wilmslow, Cheshire SK9 5AF for information, advice or if you would like to make a complaint.

Cookies Policy

Usage Data

Usage Data is collected automatically when using the website. Usage Data may include information such as your device’s Internet Protocol address (e.g. IP address), browser type, browser version, the pages of our website that you visit, the time and date of your visit, the time spent on those pages, unique device identifiers and other diagnostic data.

When you access our website by or through a mobile device, We may collect certain information automatically, including, but not limited to, the type of device you use, your device unique ID, the IP address of your device, your operating system, the type of Internet browser you use, unique device identifiers and other diagnostic data.

Tracking Technologies and Cookies

We use Cookies and similar tracking technologies to track the activity on our website and store certain information. Tracking technologies used are beacons, tags, and scripts to collect and track information and to improve and analyse our website and Services.

The technologies we use may include:

  • Cookies or Browser Cookies. A cookie is a small file placed on your device. You can instruct your browser to refuse all Cookies or to indicate when a Cookie is being sent. However, if you do not accept Cookies, you may not be able to use some parts of our website. Unless you have adjusted your browser setting so that it will refuse Cookies, our website may use Cookies.



  • Web Beacons. Certain sections of our website and our emails may contain small electronic files known as web beacons (also referred to as clear gifs, pixel tags, and single-pixel gifs) that permit the Company, for example, to count users who have visited those pages or opened an email and for other related website statistics (for example, recording the popularity of a certain section and verifying system and server integrity).


There are different types of Cookies:

Necessary / Essential Cookies

Purpose: these cookies enable core functionality such as security, network management and accessibility, you may disable these by changing your browsers settings, but this may effect how the website functions.

Cookies Policy / Notice Acceptance Cookies

Purpose: These Cookies identify if users have accepted the use of cookies on the website. You can opt out of this if you choose.

Functionality Cookies

Purpose: These Cookies allow us to remember choices you make when you use the website, such as remembering your login details or language preference. The purpose of these Cookies is to provide you with a more personal experience and to avoid you having to re-enter your preferences every time you use the website. Our website does not currently use these features.

Tracking and Performance Cookies

Purpose: These Cookies are used to track information about traffic to the website and how users use the website. The information gathered via these Cookies may directly or indirectly identify you as an individual visitor. This is because the information collected is typically linked to a pseudonymous identifier associated with the device you use to access the website. We may also use these Cookies to test new pages, features or new functionality of the Website to see how our users react to them. You can opt out of this if you choose.

Learn more about cookies: All About Cookies.